LINE Official Account: The Complete 2026 Guide to Plans, Pricing and Verification

A LINE Official Account (often shortened to LINE OA) is a business account inside the LINE messaging app. Once a customer adds it as a friend, the business can broadcast messages, chat one to one, set up automatic replies and a rich menu, and issue coupons and reward cards. LY Corporation runs the service. It was formed on 1 October 2023, when Z Holdings, LINE Corporation, Yahoo Japan and other group companies were reorganised. In Taiwan and Thailand, LINE's terms also name LINE Plus Corporation and its affiliates as providers, including LINE Taiwan Limited (台灣連線股份有限公司), which sells accounts in Taiwan. Elsewhere, LY Corporation provides the service itself.

LINE@ still comes up in searches. It was LINE's service for small businesses and shops, and in April 2019 it was merged with the original corporate official account into a single platform. Every account opened today is a LINE Official Account.

Key points

• Free to open: every market has a free plan. Paid plans mainly raise the number of messages you can send each month.
• Four pricing zones: Japan, Taiwan and Thailand have their own plans in local currency. Everywhere else uses US dollar plans, and the service is not offered in the EU.
• Replying is mostly free: chat, auto-responses and the greeting message do not count toward your quota. Broadcasts and Messaging API push messages do.
• Verification is limited: LINE currently issues verified accounts only in Japan, Taiwan and Thailand. Elsewhere, accounts stay unverified and do not appear in LINE's in-app search.
• 2026 changes: new badges from 1 April, LINE VOOM ending in Japan, Taiwan and Thailand in late September, new extra-message prices in Japan from 1 October and higher monthly fees in Taiwan from 1 November.

LINE matters because of where its users are. LY Corporation reports 193 million monthly active users worldwide at 31 March 2026, and most of them are in four markets:

Japan, Taiwan and Thailand alone account for about 91% of LINE's users (176 million of 193 million at 31 March 2026). LY Corporation also says LINE is used by over 90% of Taiwan's population and over 80% of Thailand's. For a business selling into these markets, that reach is the reason to open an account.

How an official account differs from a personal LINE account:

LINE publishes separate plans for Japan, Taiwan, Thailand and "Other regions". Taiwan's terms apply to customers LINE judges to be Taiwan residents, and the Other regions terms apply to customers outside Japan, Taiwan and Thailand. Since 1 April 2022, every account has had to register the operator's country or region: where a company or sole proprietor is located, or where an individual lives.

A few places have extra restrictions:

• European Union: LINE Official Account is not available. Accounts of companies operating in EU member states were terminated on 31 January 2024.
• Indonesia, Singapore and the United States: only the free Communication plan is offered. Paid plans, Chat Pro and Premium IDs are not sold there.
• Hong Kong and other markets LINE's plan pages do not name: LINE does not mention Hong Kong on its plan or terms pages. Reading its published rules, a Hong Kong business would fall under Other regions: US dollar plans, no verification and no listing in LINE's in-app search. LINE has not confirmed this.

Every market uses the same model: a monthly plan includes a number of messages, and some plans let you buy more. Messages are counted per recipient, so one broadcast to 500 friends uses 500 messages. The prices below are LINE's official ones as of September 2026.

Japan (before tax)

Only Standard can buy extra messages. Until 30 September 2026 they are priced on a sliding scale from ¥3.0 down to ¥1.1 each. From 1 October 2026 they cost ¥3 each for up to 200,000 a month and ¥2.5 each above that. The change applies to Japan only.

Taiwan (before tax)

Only 高用量 can buy extra messages. From 1 November 2026 they cost NT$0.2 each for the first 50,000 and NT$0.15 each from the 50,001st. LINE Taiwan also says the two paid plans get its OA PLUS operations platform free from 1 November, including automatic tagging and the 開店幫手 (store helper) module.

Thailand (before 7% VAT)

Basic and Pro can send extra messages at ฿0.10 and ฿0.06 each. Pro also includes LINE's MyCustomer CRM.

Other regions (US dollars)

This table applies outside Japan, Taiwan and Thailand. LINE does not name Hong Kong, but on its published rules Hong Kong would fall here. Only Standard can buy extra messages, at US$0.05 each. Light and Standard are not sold in the EU, Indonesia, Singapore or the United States.

What counts as a message

• Counted: broadcasts (including targeted broadcasts), and Messaging API push, multicast, narrowcast and broadcast messages.
• Not counted: one-to-one chat, auto-responses and keyword replies, the greeting message sent when someone adds you, and Messaging API replies sent with a valid reply token.
• Per recipient: one API request can carry up to five speech bubbles, but the count is the number of people who receive it.

In practice, an account that mainly answers customer questions in the Manager can often stay on the free plan. Regular broadcasts, or a connected platform that sends many Push messages, are what move an account onto a paid plan.

Add-ons: Chat Pro and Premium ID

• Chat Pro is a paid chat add-on, separate from the message plans, that adds more chat tags and notes and a longer chat history. It costs ¥3,000 a month before tax in Japan, where it launched on 4 March 2025, and ฿555 a month before VAT in Thailand, where it is called OA Chat Package. Taiwan sells it as 聊天進階方案. It is not available in the EU, Indonesia, Singapore or the United States.
• Premium ID is a custom account ID (for example @harbourcoffee) that you can use instead of the random ID LINE assigns, which keeps working. In Japan it costs ¥100 a month or ¥1,200 a year before tax, with a price change due on 1 December 2026. In Other regions it costs US$12 a year. In Taiwan, buying one is the first requirement for verification.

Every account is created with a Business ID, LY Corporation's shared login for its business tools. You can log in with a LINE account or register with an email address, and one Business ID can create up to 100 official accounts, verified or not.

Steps on the web

1. Open the sign-up page for your market (for example tw.linebiz.com/account in Taiwan, entry.line.biz/start/jp in Japan, or lycbiz.jp/en/other for other regions) and choose the free sign-up option ("Create a LINE Official Account for free" on English pages, 免費開設帳號 in Taiwan).
2. Log in to Business ID with your LINE account, or sign up with an email address.
3. Fill in the required fields, including the operator's country or region, and submit.
4. Open LINE Official Account Manager at manager.line.biz and start setting up the account.

The same flow works in the LINE Official Account app for iOS and Android: log in or sign up, then create the account. The app is handy for answering chats and checking insights on the go. Taiwan's help centre recommends Android 10, iOS 16 or iPadOS 14 and later for the app, and the latest Chrome for the web Manager.

Before you start

• Anyone can open an unverified account: individuals and companies alike.
• No cap on friends in Taiwan: Taiwan's help centre says an account can have any number of friends.
• Two-factor authentication is now compulsory in Taiwan for business-account logins (a Business ID registered with an email address): from 30 April 2026 it can no longer be switched off once on, and from 30 June 2026 it was switched on automatically. People who sign in with a personal LINE account are not affected. LINE Thailand announced the same rules on 20 March 2026.
• Deleted accounts lose their data: everything, including statistics, is erased 30 days after deletion.
• Not in the EU: the service is not offered there.

Five settings to finish first

1. Greeting message: sent automatically when someone adds the account, and free.
2. Rich menu: put booking, order tracking and store information one tap away.
3. Auto-responses: keyword replies for opening hours, address and prices.
4. Response hours: decide when colleagues chat and when automated replies take over.
5. Business profile: add your address, hours and contact details. The page is public on the web and helps people find and add you.

A verified account has passed LINE's review of the business behind it. Verified accounts appear in LINE's in-app search; unverified accounts can be used by anyone but do not. LINE currently issues verified accounts only in Japan, Taiwan and Thailand.

What verification unlocks in Taiwan

• Your account appears when people search by keyword or shop name.
• You can start a one-to-one chat with a friend who has not messaged you yet; a general account has to wait for the customer to write first.
• You can run friend-acquisition ads (加好友廣告) and print posters with LINE characters.
• You can apply for sponsored stickers and LINE Beacon.

How to apply in Taiwan

1. Check that the account name meets LINE's naming rules.
2. Buy a Premium ID (專屬ID): "@" plus up to 18 half-width letters, numbers or the symbols . _ -. It cannot be changed after purchase, and the old random ID and QR code keep working.
3. Apply on LINE's verification platform (LINE官方帳號認證審核平台) and upload your documents. The result arrives by email.

Applicants must be government-approved companies, shops or organisations. Retail, beauty and medical merchants who apply through one of LINE's industry partners can get a five-working-day fast-track review when their documents are in order. In Japan, the review takes 5 to 10 business days and costs nothing.

The main tools in LINE Official Account Manager:

Admins can add colleagues with narrower roles. Taiwan's Manager, for example, has an operator role that cannot send broadcasts and another that cannot see any data, which suits customer service staff. Operators cannot add administrators.

2026 changes to plan for

In Taiwan, LINE lists VOOM posts among the items that do not count toward message fees, which made them a free way to reach followers. That ends in late September 2026 in Japan, Taiwan and Thailand, the last markets where LINE VOOM runs: it closed in most other markets in September 2023, and LINE has also announced its end in Hong Kong and Indonesia. In Taiwan, LINE's backup tool does not cover official accounts: posts made through them cannot be backed up or downloaded. In Thailand, posted data will be deleted, but official accounts can download the images and videos of past posts from LINE VOOM Studio between 1 October and 31 December 2026; after that the data cannot be recovered. Elsewhere, save the images and text of any posts you want to keep before the deadline. LINE Thailand's notice calls 28 September a Wednesday, but 28 September 2026 is a Monday, so plan for the earlier date. In Japan, a new Posts feature on the LINE Home tab and the business profile replaces VOOM.

The Messaging API connects a LINE Official Account to your own server or to a third-party platform. When a customer messages the account, LINE sends a webhook event to the platform, which replies through the LINE Platform. Points to know before you connect:

• Enable it in the Manager: since 4 September 2024, a Messaging API channel can only be created by enabling the Messaging API in LINE Official Account Manager, not directly in the LINE Developers Console. The provider you choose cannot be changed or removed later.
• Webhooks and chat work together: since 30 November 2022, an account can use webhooks and the Manager's chat at the same time, instead of choosing between a bot mode and a chat mode.
• Reply API replies are free only within a minute: a reply token can be used once and must be used within one minute of the webhook. Replies sent that way are not counted. A human agent usually answers later, and those messages go out as Push messages, which count toward your quota.
• Rate limits: 2,000 requests per second for replies and push messages, 200 per second for multicast, and 60 requests per hour for narrowcast and broadcast.
• Group chats: only one LINE Official Account can be in a group chat at a time, and the account must allow bots to join group chats.
• Read status: new builds should use the Messaging API's Mark messages as read endpoint, which needs Chat switched on. The old corporate-only Mark as read API stops taking new applications at the end of October 2026.

imBee's omnichannel inbox, for example, brings a LINE Official Account together with WhatsApp, WeChat, Instagram and other channels in one workspace, assigns conversations by rule and keeps the full history. For more on running LINE and WeChat for business, see imBee's WeChat and LINE for business page and our complete guide to WeChat. A Traditional Chinese version of this guide is also available: LINE 官方帳號完整指南.

常見問題

Is a LINE Official Account free?
Yes. Opening one is free in every market, and each has a free plan: 200 messages a month in Japan and Taiwan, 300 in Thailand and 500 in other regions. Chat, auto-responses and the greeting message do not count toward that limit, so you only need a paid plan to send more broadcasts or Messaging API push messages than the free quota allows.

How much does a LINE Official Account cost?
It depends on your market. In Japan the paid plans are ¥5,000 and ¥15,000 a month before tax. In Taiwan they are NT$800 and NT$1,200, rising to NT$1,000 and NT$1,400 on 1 November 2026. In Thailand they are ฿1,280 and ฿1,780 before VAT, and in other regions US$50 and US$150.

Can a business in Hong Kong open a LINE Official Account?
Very likely, on LINE's published rules, although LINE's plan and terms pages do not name Hong Kong. Its Other regions terms cover customers outside Japan, Taiwan and Thailand, and the EU is the only place LINE lists as unavailable. On that reading, a Hong Kong account would use the US dollar plans, could not be verified and would not appear in LINE's in-app search, so customers would add it through a QR code, its ID or a link.

How do I get a verified badge on LINE?
Only businesses in Japan, Taiwan and Thailand can apply. In Taiwan you first buy a Premium ID and then submit documents for review, and a verified account shows a blue shield. In Japan the review is free and takes 5 to 10 business days, and verified accounts show a green check mark.

Do replies to customers count toward my message limit?
Not when you reply in the Manager's chat, through auto-responses, or through the Messaging API with a reply token used within one minute. If a connected platform replies after the token has expired, for example when an agent answers later, it has to send a Push message, and that counts.

What happened to LINE@?
LINE@ was merged with the original LINE Official Account in April 2019. Every account opened today is a LINE Official Account.

Is LINE VOOM still available for businesses?
In Japan, Taiwan and Thailand, only until late September 2026: LINE VOOM ends on 30 September 2026 in Japan and Taiwan and, according to LINE Thailand's notice, on 28 September 2026 in Thailand. It closed in most other markets in September 2023, and LINE has also announced its end in Hong Kong and Indonesia. In Taiwan, posts made through official accounts cannot be backed up or downloaded; in Thailand, official accounts can download past posts from LINE VOOM Studio between 1 October and 31 December 2026. In Japan, a new Posts feature replaces VOOM.

Can I manage LINE and WhatsApp in one inbox?
Yes, through the Messaging API. Once the account is connected to a platform such as imBee, LINE conversations arrive in the same inbox as WhatsApp, WeChat and other channels, and colleagues reply from one place. Replies sent after the one-minute reply window go out as Push messages and count toward your quota.

參考資料與延伸閱讀

• LY Corporation: LINE history
• LY Corporation: Business Development Outside of Japan (users at 31 March 2026)
• LY Corporation: FY2026 Q1 results presentation, appendix (3 August 2026)
• LINE Developers: Messaging API pricing
• LINE Developers: Messaging API overview
• LINE Developers: Get started with the Messaging API
• LINE Developers: Messaging API reference
• LINE Developers: 2022 news (webhooks and chat together)
• LY for Business: LINE Official Account for other regions
• LINE Official Account help centre: verified and unverified accounts
• LINE Official Account help centre: create an account
• LINE Official Account help centre: purchasing a paid plan, Chat Pro or a Premium ID
• LY for Business Japan: plans and prices (Japanese)
• LY for Business Japan: extra-message prices from 1 October 2026 (Japanese)
• LY Corporation: badge changes from 1 April 2026 (Japanese)
• LY for Business Japan: LINE VOOM ending (Japanese)
• LY for Business Japan: the new Posts feature (Japanese)
• LINE Biz-Solutions Taiwan: 2026 price change (Chinese, 1 September 2026)
• LINE Biz-Solutions Taiwan: compulsory two-factor authentication (Chinese, 16 March 2026)
• LINE Biz-Solutions Taiwan: LINE Official Account service page (Chinese)
• LINE Help Center: LINE VOOM ending in Taiwan (Chinese; content varies by region)
• LINE: LINE VOOM changes outside Japan, Taiwan, Thailand, Indonesia and Hong Kong (September 2023)
• LINE Help Center: End of the LINE VOOM service in Hong Kong and Indonesia
• LINE for Business Thailand: broadcast message packages (Thai)
• LINE for Business Thailand: badge update from 1 April 2026 (Thai)
• LINE for Business Thailand: LINE VOOM ending (Thai, 17 June 2026)

Want LINE, WhatsApp and WeChat conversations in one place? imBee is an Official Meta Technology Partner trusted by 10,000+ enterprises across 60+ industries, with an ISO/IEC 27001 certified omnichannel messaging platform where teams share one inbox across channels. Book a demo, or explore imBee's omnichannel inbox.

Last updated: 20 September 2026.